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Breaking News in Advertising, Media and Technology

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    Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the initiative was revamped, slashing development time to onboard publishers by...

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    This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I will be sure to make this years Oscars a special one," Hart said on Tuesday night. "Now it's time to rise to...

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    Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after nearly 40 years. Last September, de Nardis moved away from the global CEO role at Omnicom's biggest media network, OMD, as successor Florian Adamski...

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    If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid spoilers from the most recent Avengers installment.) While few expect that the genocide wrought by Thanos will be permanent, the first...

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    Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this blink-and-you'll-miss-everything society, the news cycle is relentless, an important update from your friends is always moments away and "staying connected" has morphed into...

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    YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add stickers to a YouTube...

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    When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as theater attendance continues to decline. In the U.S. and Canada, fewer people went to the movies in 2017...

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    Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to be visible brand ambassadors in an effort to drive awareness. But most social media is ephemeral. Snapping a quick picture creates a momentary spark that...

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    Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the brand has not yet announced whether or not it will return in 2019, Bud Light will definitely be involved in...

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    When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management director Vishal Shah was tapped as head of product for all of Instagram. Previously, Shah had been overseeing the Facebook-owned photo- and...

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  • 12/11/18--04:00: The 10 Best TV Shows of 2018
  • As everyone knows by now, there are more scripted series on TV than ever before, with this year's tally likely topping 500. But while Peak TV has ushered in an era with an unprecedented amount of great TV shows--and not enough time in the day to watch all of them--the number of truly exceptional programs...

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    Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network's most popular community hashtag trends of 2018. Six Instagram Stories were created, one for each of these hashtags: #CatsOfInstagram, #Tutting, #OddlySatisfying, #FingerBoarding, #Vaporwave and #ISeeFaces. Instagram also revealed that the items featured...

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    While we may sometimes lament the holidays--and the associated guilt that can come from it--the fact remains that they can be an essential connection with family and friends. Posting Instagram pics from places far afield isn't quite like the human touch of being there together in person. Even among our closest friends, time spent together...

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    Group Nine Media prides itself on making content built for social media--or "social content on steroids" as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded content studio, called Brandshop, the company hopes to extend that slice of juiced-up, viral content to advertisers. "It is built solely to be a...

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    YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos to their channel that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add a filter to a...

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    Time named a group of journalists it called "the guardians" from "the war on truth" as its Person of the Year. All of those named "have paid a terrible price to seize the challenge of this moment," Time editor in chief Edward Felsenthal wrote. For the first time, Time gave the honor to someone who...

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    During today's extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a "creative transformation company" best fit to serve a new kind of economy. At the very least, he said, WPP will deliver 15 percent growth by 2021 as part...

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    As predicted, Cyber Week 2018 delivered good news for retailers. The period between Thanksgiving and Cyber Monday brought increased sales across the industry, fueling a promising start to holiday shopping. What's behind this sales boost? We saw four trends playing a big role. Promotions are getting longer One-day doorbuster sales are out; multi-day shopping is...

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    History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled entire industries and the economy forward as the underdog is forced to innovate to get ahead. There's only one number one, while the remaining 99.9 percent of...

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    Voice messaging has finally made its way to Instagram Direct. After enabling microphone access on their devices, users can press down and hold the microphone icon in Instagram Direct to record their messages, which will be sent immediately after the button is released. How to send a voice message via Instagram Direct Instagram Corporate sibling...

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