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Breaking News in Advertising, Media and Technology

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    As ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar's steep ratings declines--the 18-49 audience, which had already hit an all-time low in 2017, fell another 25 percent during March's telecast--they have tapped a new celebrity host who seems to have the Midas touch with brands: Kevin Hart. And...

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    The iPad just got run over by a Microsoft-branded metaphorical reindeer. Sort of. Just in time for the holiday shopping season, the anti-Silicon Valley company has chosen one of the most obnoxious Christmas songs to showcase its promising new tablet. Set to the tune of "Grandma Got Run Over by a Reindeer," Microsoft calls out...

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    The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The channel is called NBA Playmakers and will feature original shows. "This community of creators has become part of the NBA family and has helped...

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    Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in 2018 and what she and her company see in the cards for 2019. "In many ways, 2018 was a tumultuous year for brands, marketers and customer...

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    Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data. By the end of the year, companies are expected to have spent more than $19 billion on buying, managing, processing and analyzing third-party audience data, a...

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    The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that Perdue, who has served with the company since 2013, is to step down after a transitional period in the first half of 2019. The Trade Desk...

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    Gannett is turning to a form of artificial intelligence to design better online ads. The USA Today publisher recently rolled out a new internal platform that uses deep learning and computer vision to determine which images, colors and other design aspects work best in online ads across its dozens of local news sites. The company...

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    Members of the creative community searching for inspiration for their projects involving Facebook can now turn to Inspiration. Facebook launched the new site as part of its Facebook for Business portal, and it provides examples of effective ad creative for the social network and its family of applications. Inspiration includes best-in-class ad examples chosen by...

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    The National Football League has scored a new agency partner. After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy. "As a company steeped...

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    Unless you've been living under a rock that no one's lightly scratched their nails on, you've probably heard about ASMR--the oddly tingle-inducing audio technique that creates soft noises some find satisfying and relaxing. Ikea produced a surprisingly great ASMR (short for "autonomous sensory meridian response") video about dorm room decor last year, and several other...

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    The newly formed Wunderman Thompson announced its first executive-level hire to staff today just one week after the official merger of Wunderman and J. Walter Thompson. Shane Atchison will rejoin WPP as the hybrid agency's North American CEO, according to internal memos from global CEO Mel Edwards and chairman Tamara Ingram acquired by Adweek. Atchison...

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    Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming "select quotes" from the emails were "cherrypicked" and misleading. In two posts on Wednesday, one from CEO Mark Zuckerberg and another from Facebook's communications team, the...

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    K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President Barack Obama, came from Twitter user @SummerCansler. BTS also took the title of most-tweeted-about in 2018, while the day of the closing ceremony for...

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    International Women's Day (March 8) was 2018's most-talked-about moment on Facebook. Research manager Sheida Neman revealed in a blog post that conversation was generated by women and men, and "a wide range of topics, issues and causes related to women" were discussed, not just the day itself. After the school shooting in Parkland, Fla., survivors...

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    Dentsu Aegis Network-owned mcgarrybowen has hired Droga5 production development director Lucia Grillo as its first head of U.S. operations. Grillo will leave Droga5 at the end of the year and move into her new role in January. In the position, she will oversee operations across the agency's three U.S.-based offices: New York (where she will...

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    The Hollywood Foreign Press Association has never been shy about anointing a large dose of freshman TV contenders as Golden Globes nominees. That tradition continued today as new series like Barry, Homecoming, The Kominsky Method and Killing Eve snagged major nominations for the 76th Annual Golden Globes Awards. The year's Globes nominees for best drama...

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    The 4A's has snagged Facebook executive Simon Fenwick as its executive vice president of talent engagement and inclusion. Fenwick will oversee the organization's diversity, learning and development programs starting Jan. 2. Fenwick's role will span the 4A's foundation, which includes the Multicultural Advertising Intern Program (MAIP) and the 4A's High School Programs, the Workplace Enlightenment...

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    Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019--according to Pantone, at least. The company announced today that Living Coral, a bright coral shade, is its 2019 Color of the Year. Although it may seem more pink in nature, Pantone describes Living Coral as "an animated, life-affirming shade...

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    Nielsen Social Content Ratings added a new chart for the week of Nov. 26, which tracks the top TV talent on social media, and Tyra Banks finished atop the inaugural list for her role in Life-Size 2: A Christmas Eve on Freeform. Banks tallied 341,000 engagements across Facebook, Twitter and Instagram for the week. She...

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    Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard covering information security management systems. Workplace by Facebook achieved ISO 27001 certification in October 2017, ensuring the confidentiality, integrity and availability of information that organizations control and process and applying a risk-management process....

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