Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Channel Catalog


Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | .... | 4 | 5 | (Page 6) | 7 | 8 | .... | 10 | newer

    0 0

    Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all eligible creators with 10,000 or more subscribers. YouTube began testing Reels, its entry into the stories fray, in November 2017. The...

    0 0

    Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a partnership with 20th Century Fox Television. Buffy star Sarah Michelle Gellar broke the news in a promotional video on...

    0 0

    YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible in the YouTube mobile application for seven days. So far, this feature is only available for eligible creators with more than 10,000 subscribers. If you qualify,...

    0 0

    Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET Dec. 6, followed by the two-hour event, and it can be accessed by logged-in and logged-out users. The livestream will also feature...

    0 0

    In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris starts with a Christmastime scene of a father dancing in front of his diaper-clad son to Redbone's "Come and Get...

    0 0

    The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of receiving little more than coal and judgment on the most magical day of the year was enough to get most of us to...

    0 0

    2019 will be the year of the pig--except in the TV industry, where it will be the year of the Mouse. That's because Disney is going to dominate 2019, bookending it with a pair of seismic moves. The first is the imminent close of the Disney-Fox merger, which will relocate most of 21st Century Fox's...

    0 0

    For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won't hear them talking TV spots and preroll. Instead, they're looking to create ideas that will pierce the culture and defy easy description. An event? An experience? A stunt? A movement? I've...

    0 0

    Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what's coming around the bend. As we close out 2018 and get ready for 2019, we talked with Goodwin about which "innovations" caught his eye--for good and bad--this year and what he's excited about for...

    0 0

    While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time--how it's spent and how it's wasted--has evolved as consumers seek to squeeze out more productivity. Even out of their everyday commute. Mobility is no longer a buzzword, necessitating a...

    0 0

    Here's the best advice gleaned from our yearlong series on digital transformation. Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal analyst Brendan Witcher. Smart organizations look at the data first and then decide what to do. "Any organization can find data to support a...

    0 0

    Just in time for the holiday shopping season, Facebook users finally have the ability to share their collections with individual people or groups. In the interest of avoiding confusion, this update applies to the collections feature that enables users to save and organize content they discover on Facebook, and it has nothing to do with...

    0 0

    ICF, the international consultancy that acquired independent agency Olson in 2014, today announced the creation of a new network called ICF Next. The organization will launch in January 2019 and combine the services of several marketing, consulting, communications, technology and customer loyalty firms including Olson Engage, Olson1to1, Olson Digital and Pulsepoint Group along with ICF...

    0 0

    WPP-backed The&Partnership has hired its first president of New York: Agnes Fischer, who was previously Droga5's executive group director and co-head of account management, where she ran the agency's JP Morgan Chase and New York Times accounts. She told Adweek that she left Droga5 "amicably" last month. "It was the opportunity to help build and...

    0 0

    Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019. Socialbakers CEO Yuval Ben-Itzhak told Adweek the company focused on Facebook and Instagram because of their dominance in audience size and engagement. "Twitter and Snapchat would be tiny dots on...

    0 0

    Any lucid American knows the place to get a Whopper is Burger King. But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald's with a new Whopper Detour campaign that sends customers to its arch-rival's locations to collect a steep discount on BK's own iconic burgers. From Dec. 4 to...

    0 0

    PS260, a creative editorial company that specializes in postproduction and visual effects, didn't launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, "a time we wanted to feel rooted in New York," managing partner Zarina Mak explained. In fact, the shop's name is a nod to the city's public school...

    0 0

    There's little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site Glassdoor revealed that Facebook fell from the top spot on its Best Places to Work in 2018 list to No. 7...

    0 0

    Electronic devices have become ubiquitous to modern existence, but they come at a serious cost. This past May, TBWA\Chiat\Day teamed up with Thomson Reuters Foundation and YouTube influencer Jacques Slade for an "Unboxing the Truth" video which utilized the popular format of unboxing videos to spread awareness about modern day slavery and its link to...

    0 0

    WPP's Ogilvy announced today the appointment of Leslie Sims and Piyush Pandey as the chief creative officers for its U.S. and global regions, respectively. Sims, who begins her job on Dec. 10 and reports to U.S. CEO Lou Aversano, arrives from Y&R, where she served as North American CCO prior to the September merger of...

older | 1 | .... | 4 | 5 | (Page 6) | 7 | 8 | .... | 10 | newer