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Breaking News in Advertising, Media and Technology

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    Arianne Walker has a big title at Alexa Automotive: chief evangelist. And she thinks big when it comes to taking the online giant's vision to the road. Walker liaisons with stakeholders, listening to their perspectives on the automotive industry's biggest challenges before explaining the role that voice-led technology can play in its development and how...

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    Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented by MiQ, at its Steelhead studio. Check out the best shots from the day, as well as Adweek's upcoming events, if you want...

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    If the craft beer revolution has taught brands anything, it's that beer drinkers love a good pint. An increasing array of brands are tapping into craft beer through collaborations with independent breweries, allowing them to reach new audiences and gain media attention with unexpected collaborations. It's unclear when the trend started, but Pennsylvania Tuxedo, a...

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    The first thing to know about Stink Studios is that there's no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it's just a combination of the names of two merging production companies: Blink and Stillking. While it started as a digital shop in London...

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    What college admissions officers can't see can't get applicants into trouble. The emergence of social platforms and features where content disappears or is not easily available for viewing by people who are not friends or contacts, such as the Stories format on Snapchat and Instagram, has reduced college admissions officers' focus on applicants' social media...

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    Using technology for speech recognition has been around for decades, first introduced by IBM in 1961. The Shoebox, as it was called, recognized 16 words and numbers zero through nine. It took another 50 years of technology enhancements, super-fast internet connectivity and the cloud to bring about the massive growth in virtual assistants we see...

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    LinkedIn is in the process of rolling out a revamped share box, with completion expected in the coming weeks. The professional network said the new share box makes it easier for members to designate what type of content they wish to share (short-form post, videos, images, links to articles) and who they want to share...

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    The Walt Disney Company has agreed to let Google's ad technology, Google Ad Manager, deliver digital video and display ads across its brands. The new partnership effectively ends The Walt Disney Company's relationship with Comcast's ad serving platform, FreeWheel. "The Walt Disney Company and Google have both been at the forefront of transforming the advertising...

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    Facebook received yet another public lesson in humility today--this time from an international assembly of politicians from nine governments, representing more than 400 million individuals, across the globe. Facebook chief executive Mark Zuckerberg was summoned to the UK Parliament, but again was a no-show. The social network did send vp of public policy Richard Allan,...

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    Denver-based digital marketing agency Adtaxi became the latest member of Snapchat's Certified Partners program. Adtaxi will receive access to educational resources, training materials, support services, partner events and feedback opportunities from Snapchat, as well as additional tools and exclusive benefits. Chris Loretto, the agency's executive vice president, said in a release, "Since its inception, Snapchat...

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    A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to staff that Facebook was "failing" its black...

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    Fewer U.S. consumers shopped for gifts and holiday items during Cyber Week this year, but trade association the National Retail Federation (NRF) is optimistic that 2018 will still prove to be a good year for U.S. retail. The NRF's final tally was 165 million consumers who spent an average of $313.29 during Cyber Week 2018....

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    YouTube is moving to make all original programming free for viewers, but with ads "to meet the growing demand of a more global fanbase," a spokesperson said. This year, YouTube greatly invested in its original shows, expanding YouTube Premium to 29 countries and launching more than 50 scripted and unscripted programs. Next on its list,...

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    For a parent, the diagnosis of a seriously sick child is not only a scary moment; it's also a starting point on a tremendously difficult path. You're only allowed a brief minute of shock before being pulled into a maelstrom of information, next steps and seemingly never-ending questions--and that's before even exiting the doctor's office....

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    The U.S. Department of Justice has indicted six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million. The 13-count indictment, which was unsealed today in federal court in Brooklyn, is a part of a multiyear investigation into two international cybercriminal rings that...

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    After this week, there is no doubt that WPP CEO Mark Read plans to fulfill his promise to bring a "radical evolution" to the biggest name in advertising. The news that J. Walter Thompson will merge with Wunderman is no less dramatic for being somewhat expected. To many industry observers, the only real unknown was...

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    Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow. And creative professionals are taking notice. Based on a survey conducted last year, more than half of creatives say that at least 75 percent...

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    New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot into a shorter ad. The company, which served as the official footwear and apparel sponsor for the New York Road Runners for the...

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    "Live from New York, It's Chaturday Night Live!" At Bonobos' New York headquarters on Cyber Monday, the clothing company tipped its cap to SNL during a sketch at its eighth annual Cyber Monday all-hands event that it cheekily calls "Ninjapalooza." Ninjapalooza is more than just a corporate meeting. It is a way for the menswear...

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    Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid social, typical display work, digital and programmatic buying, according to Jenny Chan, senior director of consumer marketing management and reporting at Cars.com. That work was...

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