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Breaking News in Advertising, Media and Technology

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    If you want to feel old, drink in the fact that Coca-Cola's beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to Little Golden Books and continue to give viewers all the feels. "Christmas Rules" shows the polar bear...

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    AMSTERDAM--U.S. agencies took home a third of the top honors tonight at the Epica Awards, a competition judged by international advertising journalists from Kazakhstan to London. The Grand Prix for responsibility went to McCann New York for a campaign that empowered survivors of the Parkland, Fla., shooting and other students to speak out against the...

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    Facebook CEO Mark Zuckerberg today announced the company is taking steps to improve the health of the social media platform, including establishing an independent body to review the removal of content from the site and updating the platform's algorithm to discourage highly polarizing content. In a lengthy call with reporters, Zuckerberg aggressively pushed back on...

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    The Third Annual Shorty Social Good Awards--which highlight the best marketing campaigns in support of causes--were handed out Thursday night at Current in New York. The event was hosted by Dulc? Sloan, the newest full-time correspondent on Comedy Central's The Daily Show With Trevor Noah. A new Impact Award debuted this year, and the initial...

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    Next week, millions of people will travel far and wide to gather with friends and family. At my house, we'll stuff our faces with turkey and stuffing and mashed potatoes, followed by loosening our belts a bit as we settle in to watch some football. We'll also dance around political issues and societal problems and...

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    Omelet, the quirky Los Angeles indie agency that can bring an audience to tears with an ad for a 158-year-old insurance company, has introduced a bolder, more playful brand identity that better defines the shop and its work. The redesign--which consists of a warmer color palette of red, bright yellow, aqua blue, teal green and...

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    Ask 30 different Americans how they choose to exercise their patriotism, and you will likely get 30 different responses. And you should. That array of perspectives is what makes this country, at its core, truly magnificent. For some, that means proudly reciting a pledge. For others, perhaps it means performing peculiar spoken word while enacting...

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    Tony Hawk is the latest celebrity to enter the advertising world, with the launch of hybrid brand consultancy and creative agency D/CAL. Other founding partners include mcgarrybowen and Carhartt vet Adam Wilson, Leo Burnett, Arc and Trisect vet Ryan Maconochie and Jared Prindle, formerly of Tony Hawk, Inc. and 900 Films. The agency launches with...

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    Retail's elimination of the checkout line has gained momentum all year long, and the 2018 holiday season is shaping up to be the time it truly goes mainstream. Once again, we can thank Amazon--at least in the U.S.--for blazing this trail for most retailers. In January, Amazon opened its first cashierless Amazon Go in Seattle....

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    Facebook and Google's share of online ad spend is slowly eroding, but that's mainly due to another walled garden: Amazon. But how can independents get a larger share of the action amid demand for a more diverse marketplace? Despite ongoing concerns over trust and transparency in digital advertising, CMOs are still willing to invest more...

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    The Late Show With Stephen Colbert will air after Super Bowl LIII on Feb. 3, though the time slot immediately after the Big Game is devoted to a new competition series from CBS. Colbert's show will broadcast from 11:35 p.m. ET to 12:37 a.m., right after local news. Guests have not yet been announced. Colbert...

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    Entrepreneur and investor Alexis Ohanian, co-founder and executive chairman of Reddit and managing partner of Initialized Capital, will host Business Schooled, a new podcast from financial services company Synchrony. Ohanian, husband of tennis superstar and Adweek 2018 Brand Visionary Serena Williams, was also a partner at Y Combinator, helped launch travel search website Hipmunk and...

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    Educating children through television isn't new. Mister Rogers' Neighborhood, Sesame Street, Arthur, Dora the Explorer--some of the most beloved shows among kids and adults alike are those that present learning in a fun, entertaining way. However, they leave their audience sitting passively on a couch or the floor with no way to interact, let alone...

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    The 2018-19 TV season isn't even two months old, and there have now been changes at three of the five broadcast networks. Channing Dungey, president of entertainment for ABC, is the latest broadcast chief to exit. She'll be replaced by Karey Burke, who is head of Freeform original programming development. Burke will oversee all development,...

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